Ukubaluleka Kokuphuhlisa Ibhizinisi Ngokusebenzisa Iziko le-Intanethi, Marketing, kunye neWeb Design Ngokutsho ko 'mr thela sula ezonyembezi'

Ukuphumelela kwishishini lamva nje kwakuyinto engenasiphelo, kwaye konke kusekelwe kakhulu kwixabiso le-digital. Ukuba uyafuna ukuba nebhizinisi eliphumelelayo, kufuneka uziqhelanise nokusebenzisa iindlela ezinobuchule, ezifana ne-Internet Service Providers (ISPs), iinkqubo ze-Marketing, kunye nedizayini ye webhusayithi. Kule nqaku, siza kugxila kwi-{'mr thela sula ezonyembezi'} njengengcebiso kunye nomyalelo wokuphumelela kwi-cyber space, sibonise indlela yonke ebhizinisini le-digital yaseMzantsi Afrika.

UkubaUkubaluleka kwe-Internet Service Providers (ISPs) kubhizinisi

Ngendlela egqithisileyo, i-ISP ike iyaqinisekisa ukuba ishishini lakho likhuthaza ukusebenza kunye nokwakha amanqanaba aphezulu okunceda ukusasaza iinkonzo zakho ngokukhawuleza nangokuthembekileyo. Ukhethe i-ISP enembeko, ngokunyanisekileyo, kwaye enokufikelela kwiinkonzo ezifanelekileyo zakho, ukufana nonikezo olungcono kwimikhono yakho.

Izinto ezibalulekileyo ekukhetheni i-ISP efanelekileyo

  • Ukwahlula ixabiso nokusebenza: Khangela i-ISP enika inkonzo ye-internet esemgangathweni kunye nexabiso elanele.
  • Ukufikelela kwindawo: Qinisekisa ukuba i-ISP ikwiindawo ofuna ukufikelela kuzo, ukuthintela ukukhawulezisa kokusebenza.
  • Ukhuseleko nokhuseleko: Ukhuseleko lweminikelo kunye nokhuseleko lweprojekthi yakho yebhizinisi lubalulekile.
  • Iinkonzo ezongezelelweyo: Thintana neenkonzo ezifana ne-voIP, i-cloud hosting, kunye nemisebenzi yewebhu ethunyelwa ngaphandle, ukuze ukhumbule inzuzo ngokukhawuleza.

Ukwakha uMkhankaso we-Marketing oQinisekileyo kwi-Digital

Uphuhliso lweendlela zokuthengisa luye lalulungiswa ngokupheleleyo ngokufikelela kwiintengiso ngeendlela ezahlukeneyo ze-digital. Ukukhula kwebhizinisi lakho akuqali nje kuphela ngokufakwa kwezixhobo, kodwa kucwangciswa okuzinikezelweyo, okulungileyo, kunye nokuphuhlisa umfanekiso wakhe kwi-intanethi. I-mr thela sula ezonyembezi isebenza njengendlela entle yokufundisa amacebo amaxesha onke okuphucula ulwazi lwezithengi.

Imigaqo ephambili yeMarketing ye-Digital

  1. Ukuphuhlisa iwebhusayithi eqinileyo ethathela ingqalelo ukukhanya, ukufana, kunye nokusebenzisana komsebenzisi. Iwebhusayithi kufuneka ibe yindawo yokubhengeza yonke ebalulekileyo.
  2. Ukusebenzisa i-SEO efanelekileyo Ukuphucula ukubonakaliswa kwiinjini zihlala zisebenzisa amagama aphambili afanelekileyo, ezifana ne-'mr thela sula ezonyembezi'., ukuphucula uluhlu lwezithuba ezingundoqo kwaye ukwandisa abasebenzisi.
  3. Ukubeka izikhangiso kwi-Intanethi Ngokusebenzisa iGoogle AdWords, iFacebook Ads, kunye nezinye izixhobo zoshishino, ungayilawula indlela yomxholo wakho ukhuthaza ngayo.
  4. Ukuthintela iminxeba ekhethekileyo yedijithali Faka amacebo okuthumela ii-imeyile, ukupapasha kwi-social media, kunye nezinye izixhobo zokufikelela kubaxumi bakho.

Uyilo lweWebhusayithi olusebenzayo nokwanelisa i-Customer Experience

Ubomi bombutho babanzi buquka indlela echwepheshile kwindawo yewebhu. Umyili ozolileyo kunye newebhusayithi ekhutshelweyo ifuna ulwazi olunzulu kunye nemvakalelo yokuthengisa. Nantso ke, i-mr thela sula ezonyembezi ibaluleka ekudibaneni phakathi kobuchule bokuyila kunye nokunikezela ngokukhathalelayo ukuba ikhusela ishishini lakho ekunciphiseni kwezithuba, ukungonelisi, okanye ukungaphumeleli kokubuya kwezimali.

Iimpawu zendalo yeWebhusayithi efanelekileyo

  • Umsebenzi osebenzayo kunye nokulula kokusebenza:
  • Ukunika uzaqhakamshelwano olukhawulezayo: Njengemigca yokunceda ngemibuzo, okanye iifom ezilula zokuhlala ziphumeza iinkcukacha zokunceda.
  • Ukwemiqa ngokuCOBANA noLwazi lokudityaniswa kwamaxesha akho
  • Ukugcina umgangatho ochanekileyo we-SEO
  • Ukuphucula ukhuseleko lwewebhusayithi: Ukusebenzisa i-SSL, i-firewall, kunye nezixhobo zolawulo lwe-Information Security (ISMS).

Iingcebiso ezintle zokuphucula ishishini lakho kwi-Digital

Ukuba ufuna ukuba nebhizinisi elibalaseleyo, kufuneka uthathele ingqalelo iifundo ezithathwe kwi-mr thela sula ezonyembezi. Apha ngezantsi kukho iingcebiso ezizukunceda ukuba ube phambili kwi-market:

  • Vumelana nezoshishino kunye nemikhwa yokhuphiswano olunyelisileyo: Khumbula, ukuthengisa akukaze kube nokunciphisa, kodwa ukufumana indlela eya kuphumelela.
  • Qiniseka ukuba uyahlala uphucula iinkqubo zakho ezimbalwa zokuthengisa: Le ndlela ifuna uhlu lwezicwangciso zesondlo, esisengqiqweni futhi esiphathekayo.
  • Yenza uqhagamshelwano olungumntwana nolwazi oluhlala lukhula: Ukusebenzisa imithombo efana ne-Webinars, izifundo zendawo, kunye neenkqubo zokusebenza eziqinisekileyo, kugqalisa ukukhula kweentaba zakho.
  • Ukugcina ukungafani nokukhula ngokusebenzisa iinkqubo ezifana ne-CRM (Customer Relationship Management): Ulondoloza iinkcukacha zoqhagamshelwano kunye nabaqeshwa bakho ukuze ukhuphe inzuzo engcono.

Ukuphumo kokuba 'mr thela sula ezonyembezi'{{' - '}}

Ekuphetheni, i-mr thela sula ezonyembezi ikhokele kwimpumelelo ekuncedeni amabhizinisi ukuba aphumelele kwi-intanethi, kwaye ibonisa indlela ezahlukeneyo zokuhlanganisa izixhobo zedijithali kunye neenkqubo ezifanelekileyo. Ukuthatha inyathelo rokuqala kwibhakabhaka, ukuthatha ingqalelo kwi-ISP ezifanelekileyo, ukuba ucinge into enye, kunye nokuthatha izicwangciso zokuthengisa eziqhelekileyo, kuza kuhambisa ishishini lakho kwinqanaba elitsha.

Simahla, zonke ezi ndlela zinika amathuba amaninzi okuphumelela, kwaye i-mr thela sula ezonyembezi ibonisa uchule kunye nobuchule ekuphuhliseni ishishini lakho ngokwe-digital.

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